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Jun

27

Naked Listing

By: David Gibbons, Director of Community Relations | June 27, 2006 |

With the rise of the internet buyer, blogs are becoming an effective tool for sellers and their agents to promote their listings. So, when Robert and Maryam Scoble listed their Bothell home (screenshot) for sale yesterday, they blogged about it (here and here).

Blogging comes naturally to the Scobles; Robert’s blog, Scobleizer, has more than 3,5 Million readers and has lent a human voice to his erstwhile employer. Scoble recently resigned from Microsoft to join Podtech, a Podcasting startup — hence their move to California. The Scobles have bought a new place in Half Moon Bay; which looks like a slice of paradise when viewed from our aerial images.

Stan Mackey is the Scobles’ listing agent. He started blogging in May and already, a full 65% of the  buyers who view Stan’s MLS listings online, come from his blog. With results that good, Mackey may have read Scoble’s book, Naked Conversations, which  is a veritable textbook about blogging.

Scoble_edited

We wish the Scobles the best of luck with their sale, and their move. If you’re in the market for a home in Seattle / Bellevue, check out their listing and if it fits your requirements, contact Stan. Are you blogging about your house or your listings? If so, how has it worked out for you?

Hat-tip to g-WH!Z for breaking this news.

Update - 6/28: Robert Scoble dropped by and cofirmed that Stan Mackey has read his book — I hope that the other agents here are taking note and adding a blog to your business plan.

Last 5 posts in Real Estate Industry

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Topics: Real Estate Industry, Zillow |

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Comments

8 Comments so far

  1. Robert Scoble on June 27, 2006 1:23 pm

    Stan did, indeed, read my book (I signed it for him too).

    Thanks, nice blog! Maryam used Zillow to find our new home, by the way. Great service, keep it up!

  2. CribHits on June 27, 2006 2:02 pm

    Looks like the need to water their lawn!

  3. Robert Scoble on June 27, 2006 3:28 pm

    Actually, during the summer, the lawn goes dormant. It doesn’t really matter how much you water it. The pictures on Virtual Earth (which is what’s used here) were taken last fall, before it started raining again.

    The lawn is nice and green right now, though.

  4. Brian Sweat's blog on June 27, 2006 8:02 pm

    Zillow is awesome!

    Wow! Zillow is great! We used Realtor.comin conjunction with our local tax appraisors website when we were house hunting and Im shocked with much information Zillow gets about a property. It actually puts a price tag on every hous…

  5. Stan Mackey on June 28, 2006 2:43 pm

    Thanks David for the pub about Robert and Maryam’s home (the photo from big blue is pretty cool too). It is a great place and I’m excited to be able to assist them in getting the next homeowner for the neighborhood. For those of you who are interested in blogging and have not read Robert’s book, I strongly urge you to contact Robert’s blog and get it. It is fantastic stuff!

  6. David Gibbons on June 28, 2006 4:31 pm

    Robert - thanks for your kind words. I’ve updated the post.

    Stan - good luck for a speedy sale.

  7. Anawan Lot - Narragansett Rhode Island on July 10, 2006 2:12 pm

    You asked the question how has blogging your listing worked out for you? I don’t know yet - I just started. My agent is going to add our URL to his website, and RE/MAX may post it on their’s as well. We’ll see.

  8. Gerald Buckley on August 8, 2006 5:16 am

    David - Thanks too for the mention. Appreciated.

    Our neighbor to the south (2636 South Trenton Ave, Tulsa, OK) just relocated and used Zillow as a guide for the pricing on their house as well as for the ongoing house hunt in Dallas. They’re hooked.

    I was initially hooked because of Mr. Barton. I worked with Expedia as Director of Internet Marketing at Thrifty and developed a real appreciation for him. Zillow took over from there and has totally won my admiration/mindshare.

    Great work over there folks!

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