Zillow Partners with 280+ Newspapers for Listings Content
By: Lloyd Frink President | November 12, 2007
Today we’re thrilled to announce a pretty groundbreaking partnership for real estate. We’ve partnered with 11 major newspaper companies – totaling 282 newspapers across the country – to extend offline content like classified listings and open house information to Zillow, and to share Zillow’s online data and tools with newspaper Web sites. It’s a first-of-its kind partnership forging offline and online real estate information at a very local level.
How might this work exactly? For example, real estate advertisers who currently buy classified listings in their local paper will be able to choose to have their listings and open house information shown on Zillow. Not only will this contribute to the number of for-sale listings buyers can browse on our site, but also has the potential to create an incredibly comprehensive online source of open house information, by locality. And this is just the beginning; we have lots of other content-sharing ideas that we’re eager to start digging into.
The partnership includes major newspapers such as The San Francisco Chronicle, Houston Chronicle, San Jose Mercury News, The Tampa Tribune and the St. Louis Post-Dispatch, to name just a few. Partnered publishing companies are Hearst Newspapers; Journal Register Company; Lee Enterprises, Incorporated; Media General, Inc.; MediaNews Group, Inc.; Morris Communications Company, LLC; Paddock Publications, Pittsburgh Tribune-Review, The E.W. Scripps Company, Times-Shamrock Communications and The Day Publishing Company. The newspapers involved will have access to content from Zillow to enhance their own sites—including information on homes, neighborhoods and value trends via our API.
You can read more in our press release today; meanwhile we expect to start rolling this out in the first half of 2008.
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- Categories: Advertising, Real Estate, Real Estate Industry, Zillow, Zillow API
Comments
7 Comments so far
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Rob McGarty on November 13, 2007 11:30 am
Any plans on adding the open house data to the Zillow API for other sites to use?
Zillow Inks Deal with Newspapers « The Memory Leak on November 13, 2007 12:53 pm
[...] Inks Deal with Newspapers Zillow has made an agreement with 282 newspapers to list real estate classifieds. How might this work exactly? For example, real estate advertisers [...]
Zillow To Provide Info to 11 Newspaper Chains in Case Anyone’s Still Reading | Phoenix Real Estate and Homes for Sale - Dalton’s Arizona Homes Blog on November 14, 2007 9:28 am
[...] From John Cook’s Venture Blog yesterday: “In what Zillow.com president Lloyd Frink is calling a “groundbreaking partnership,” the Seattle online real estate startup has inked a deal [...]
Richard Johnston, RE/MAX on November 15, 2007 4:59 am
Wow…how low can you guys really go. You obviously are not getting the respect of Realtors…you decide to get the information from newspapers? I believe the word “pathetic” comes to mind. I hope you get sued big time.
Zillow.com coming to Canada? « Internet Marketing for Real Estate on November 20, 2007 6:26 pm
[...] the Zillow home valuation estimator is about to get a whole lot more accurate with news that it has secured partnerships with 11 major newspaper companies totaling 282 newspapers across [...]
Matt Goyer’s Real Estate Blog » Blog Archive » Traffic: Zillow (20%) vs. Trulia (300%) on January 15, 2008 2:40 pm
[...] December ‘06, so a handful then vs 400K now), brokerage partnerships (zero vs dozens today), newspaper partnerships (over 280 newspapers now), Make Me Move listings (about zero then vs 100K now), [...]
Minnesota & Wisconsin Lake Property on January 17, 2008 7:28 pm
It will be good if newyork time is also included in this list. I hope to see it soon.