This is an interesting interview about technology in real estate with Jordan Behan from Tell Ten Friends in Vancouver, CA. Behan does a great job of explaining how web-savvy home buyers are better informed and how web-savvy Realtors are helping their clients. Notice how the reporter repeatedly tries but fails to identify some “danger” in this new frontier — and how Jordan repeatedly points to new opportunities. Good stuff.

Hat Tip: Ubertor

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14 Comments so far

  1. Property Resource » Blog Archive » Late breaking news on October 2, 2007 5:28 pm

    […] Web2.0 is Making <b>Real Estate</b> Pros and Consumers Smarter […]

  2. Jordan on October 2, 2007 5:33 pm

    Thanks David,

    I wanted to let the real estate professionals know that there is nothing to be afraid of in this social media space, and also remind the end-users that even with all these tools, it’s still best to trust a licensed agent.

    Thanks again!

  3. David Gibbons on October 2, 2007 5:42 pm

    Jordan -

    Thanks for stopping by! I agree and think you got your point across very well.

  4. Michael Price on October 3, 2007 3:23 pm

    Very well spoken young man with a good grasp of how technology is having impact on the industry from a web 2.0 perspective.

  5. Sacramento Real Estate Voice on October 5, 2007 12:15 pm

    You did a great job on your interview. One of the things that I never hear mentioned are law suits that are certainly a relevant issue in Real Estate. I know that with my years of experience and knowledge of the practice, it is my responsibility to make sure I do everything in my power to protect the customer/client in regard to the transaction. So, in the long run I don’t see Realtors being eliminated unless and until the industry is served by attorneys.

    Just my 2 cents…

    Congratulations, on being selected as one of the Top 25 Most Influential Bloggers!!

  6. » Real estate direct marketing and Web 2.0 digest 10/07/2007 Real Estate Relativity: bringing real data to real estate on October 7, 2007 8:32 am

    […] Interview with Jordan Behan explains how Web2.0 consumers are more informed in real estate search. […]

  7. Affiliate Money Maker on October 13, 2007 12:57 pm

    Yes you really need to be creative these days and embrace the technology to be successful! Very nice interview.

  8. chmi on October 16, 2007 8:49 am

    How do you see the growth of legal service plans (aka legal insurance) like Prepaid Legal affecting buyers and sellers in real estate? I know agents and brokers who say that the seller never sees final contract till closing whereas a legal services plan facilitates buyers and sellers who are plan members having all contracts reviewed by a lawyer before signing. How do you see it fitting together?

  9. 98clouds » Blog Archive » Web2.0 is Making Real Estate Pros and Consumers Smarter on October 20, 2007 6:09 pm

    […] from fireatwork […]

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  11. Miata Round Up » Blog Archive » Real Estate and The Social Network Effect on December 16, 2007 9:00 pm

    […] components of a “broker cooperative”. Time will tell. Update: David G. at Zillow has a blog post that referenced a social networking site in Canada, MyRealPlace.Com. I remember vaguely seeing something about this […]

  12. » Web 2.0 Digest 2008/1/2 Real Estate Relativity: bringing real data to real estate on January 2, 2008 7:33 pm

    […] Interview with Jordan Behan explains how Web2.0 consumers are more informed in real estate search. […]

  13. Vancouver real estate on January 4, 2008 5:00 am

    Informed consumers is what every serious seller needs. On the other hand, even in the virtual space there’s the danger of users being misinformed. The ways are different than in the old times, when consumers were actually dependent on the sellers’ (mis-)manipulation. To be more exact: where yesterday, you could get manipulated by a unhonest seller (or reality agent, in this case), today there’s the danger of being pulled by the community. Ask the doctors, how many patients argue with them about the diagnosis, after they’ve read about their symptoms ‘on the net’. The other problem of the net is polarization. Say you want to decide about the right size of the house for your family - you’ll get radically different opinions depending whether you visit smallhouses.com or turn to large-is-better.com for advice; and only end up with a headache at the and of the day. In real estate, this problem is not as much pronounced as in e.g. computing (just do some research for the right operating system for your PC), but it’s going to get worse after everyone begins to search for advices primarily on the net. In most cases, community can’t beat the knowledge of the seasoned, dedicated and educated expert (a real estate agent in this case). Just be smart and take everything with a pinch of salt.

  14. Gainesville Real Estate on January 4, 2008 7:52 am

    Nothing much new on here, but if you are just getting up to speed on modern real estate marketing this would be a good introduction to watch.

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