San Diego real estate company Wellsford Realty is offering an unusual incentive for gay couples in California or those who might venture to California to take advantage of the recently passed same-sex marriage law: If you buy a home (primary or vacation home) in the San Diego area through Wellsford Realty, you will get your wedding reception or honeymoon paid for by the realty company. Now that is creativity!

“It’s more than showing appreciation for our customers,” Michelle Koert of Wellsford Realty said of their Pride Promotion. “It is understanding that domestic partners married under the new Same Sex Marriage Law want all of the securities and happiness that investment in a home has to offer a couple.” “We encourage same sex couples from out of the area to purchase their vacation home in San Diego.”

And yes, this same promotion applies to heterosexual couples, too.

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Comments

6 Comments so far

  1. Steve Gregory on June 19, 2008 11:36 pm

    Can someone help me find a street address for this Real Estate Agency? Their web site does not seem to provide it … thank you, steve

  2. Diane Tuman on June 20, 2008 11:12 am

    Steve: I e-mailed them and received this response:
    Good Morning Diane,

    All of our agents work from their homes as we have a virtual office setup. This is partially responsible in enabling us to pass on the commission savings to our sellers and cash rebates to our buyers. That said, I can provide you our office address for Zillow’s directory purposes. However, if you are looking to provide an address for potential clients to come in and talk to a Houserebate agent, that wouldn’t suffice as all the agents work from their home offices.

    Please feel free to provide them with my e-mail address and I can certainly provide contact information of agents wherever your clients are looking to buy.

    In the meantime, I’ll take a look at your blog.

    Thank you,

    Jennifer

    Jennifer L. Harris
    Houserebate.com

    I assume Houserebate.com is somehow affiliated with Wellsford Realty. This is the only address I could dig up on them:
    4445 Eastgate Mall #200
    San Diego, CA 92121

    taken from this web site:
    http://sandiego.bbb.org/WWWRoot/Report.aspx?site=26&bbb=1186&firm=26000465

    Good luck!

  3. Diane Tuman on June 20, 2008 11:27 am

    2nd Update on Wellsford Realty: Just got a call from a woman named April. She confirmed that is their address and they do have agents working out of that office. They are affiliated with houserebate.com: one is the traditional real estate model and houserebate is virtual. Their phone number is 858-812-7875

  4. Weekly News Round-Up | Redfin San Diego Sweet Digs on June 23, 2008 9:59 am

    […] Zillow Blog reports that San Diego real estate company Wellsford Realty is offering an unusual incentive for gay couples in California or those who might venture to California to take advantage of the recently passed same-sex marriage law: If you buy a home, condo, or vacation home using their servicesin the San Diego area, you will get your wedding reception or honeymoon paid for by the realty company. Dubbed “Pride Promotion,” newly married couples under the Same Sex Marriage Law in California can now have a place to call home in California with one call to Wellsford Realty. (Wellsford Realty extends the offer to traditional couples as well.) Wellsford will even provide a concierge service assisting with the marriage license, wedding reception and honeymoon plans. (The caveat is that Wellsford Realty will rebate 33% of its commission which can be used to celebrate on the wedding day or to plan that long-awaited perfect honeymoon.) […]

  5. Nathan on June 23, 2008 2:48 pm

    I am an agent that works for Wellsford Realty and Houserebate.com; both are full service Real Estate companies. In regards to questions about a virtual office and agent working from there home: it is very rare you will see an agent with any company working out of an office when in todas society and with the technology available to us there is no need. In the Real Estate market “time is of the essence” and if an agent is at home and needs to get a file or service a client immediately, having to drive to your office is not efficient in any manor. In regards to Rebates and “Pride Promotion”, in an industry that is very emotional in many levels. Dealing with the excitement of a new home, the financial resposibility one is about to take on, and the entire process from locating a home all the way through the move in process why not work with a professional who is vastly experienced that is willing to give something back? Giving back is a great incentive not only with personal relationship but in business as well; I try to not seperate the two but to bring them together.

    Nathan
    Wellsford Realty Agent
    Nathan@wellsfordrealty.com

  6. OurGayLIves on September 30, 2008 8:04 pm

    Absolutely awesome idea! I’m actually a lesbian and I happen to be an agent as well and I’m always thinking of new “promotions” but this one they thought of is HUGE.

    I sure wish my state of PA had as much sense as Cali does…if it did I could possibly talk my broker into such a deal too!

    Great idea. Kudos to them!

    Carey

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