Spencer Wiedeman works on product marketing for the Zillow Rental Network, supporting the marketing and sales teams with content creation and management. He also contributes to The Zillow For Pros blog.
If your student tenants are on a 9 month lease cycle, it is that time of year for the old tenants to move out and the new tenants to move in for the summer. While students are going through the stressful final weeks of school, you can do a few things to make the move out process simple.
Spring is here. And that means it’s tenant move out season for your students! Here are a few tips to streamline the move out process.
The importance of creating a welcoming curb appeal cannot be understated. But what about that initial gut instinct for renters looking for a home in a different city or state?
Strong viral effects from fans on Facebook and followers on Twitter increase your business’ marketing reach. Building social media followers is a process, but content sharing by these fans improves your rental marketing effectiveness.
Are you connecting with the 70 million Generation Y adults? Social media is the perfect outlet to inform these potential renters and ultimately build a personalized connection.
A few small mistakes can impact the effectiveness of your online rental advertising efforts. Let’s take a look at three common mistakes in real estate advertising.
Online rental listings are the only way to evaluate my future San Francisco home from Boston. Real estate advertising is the curb appeal of your property and rental business.
Simply understanding the 4 P’s of marketing will not drive revenue. Instead, you need goal-oriented marketing activities that will funnel prospective renters into their next home.
One of the best (and easiest) metrics to track for rentals is the average number of days vacancies spend on the market. Comparing this metric over multiple months gives you an idea of how your marketing efforts have performed.
A well-designed website leverages pull marketing to drive organic traffic and eventually develop into a lead generation machine. At the core of this marketing strategy is a rental website that builds a sense of trust with its visitors.
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