Author Archive

Jennifer Chan is a marketing coordinator at Zillow and manages content for the rentals side of the Zillow For Pros blog.

  1. rental income expense

    Building Your Cash Reserve in Real Estate

    It’s important to have a steady cash flow to keep your rental business running, and that means having a stable cash reserve to fall back on in the case of an emergency.

  2. Hashtags in social media marketing

    Using Hashtags Effectively in Rental Marketing

    Hashtags are a useful tool for both you and your followers to categorize or follow posts regarding a specific conversation. Here’s how you can use hashtags effectively to build your social following and encourage more engagement.

  3. real estate blog

    The Zillow for Pros Blog Weekly Roundup – May 17, 2013

    In this week’s most popular blog posts, find out why renters of single family homes are more likely to stay put for longer. Get some tips and tricks on how to qualify renters effectively, and start growing your business with our Rental Academy 300 series.

  4. rental real estate news

    Rental Real Estate Industry News – May 16, 2013

    In this week’s rental real estate headlines, see why some real estate professionals see signs of another housing bubble forming, and how one developer is offering tenants $10 apartments in a brand new development.

  5. Image by Numinosity (Gary J Wood) via Flickr

    Apartment Trends: Extreme Amenities

    In the ultra-competitive multifamily market, some developers are going to the extremes to get the attention of apartment hunters. This results in crazy, extravagant, over-the-top amenities that will have you (and probably your residents) itching to move.

  6. lower legal costs

    How to Lower Your Legal Costs for Your Rental Business

    Hiring a lawyer or having one on retainer can be expensive, but these aren’t your only options. Here are a few different approaches to managing and minimizing the legal costs for your rental business.

  7. single family rentals

    Survey: Single Family Renters Offer Landlords More Stability

    If you’re looking to invest in single family rentals, here are some results from the 2013 National Rental Survey that will help you understand this group of renters.

  8. Property management accounting

    The Zillow for Pros Blog Weekly Roundup – May 10, 2013

    In this week’s most popular posts, find out the 5 things you can do to drive more traffic to your listings, and how to coordinate a smooth move out season with your student tenants.

  9. rental industry news

    Rental Real Estate Industry News – May 9, 2013

    In this week’s rental real estate industry news, take a look at the current state of housing affordability for working households. Understand how multifamily developers will be affected in the aftermath of Hurricane Sandy, and why your business should be focusing on mobile.

  10. Green Home Improvements

    Infographic: Best Value Green Home Improvements

    Being aware of the dollars and cents behind eco-friendly updates will ensure you’ll get the most bang for your buck when it comes to returns on home value and monthly energy savings.