Advertising category archives

It’s clear that people are shifting to online resources when looking for local information. Case in point: when Google unveiled universal search earlier this year, which combined results from multiple vertical products for any search from google, it included local results in the short list of five it initially integrated.
But local search goes beyond […]

The New York Times has announced that it is opening up the content that previously required paid subscription to view and making it available for free. Why is the Times making this move? Because while they were making $10 million a year from paid subscriptions, Vivian L. Schiller, senior vice president and general manager of […]

With home sales slowing and housing inventory increasing to 4.6 million homes or 9.6 months’ supply, many people are recommending that sellers and their agents think beyond the obvious to gain buyers’ attention. But perhaps you’re not quite ready to start giving away flat screen TVs or a new Harley.
Over the last few weeks I’ve […]

You’ve seen the ads – on the Internet, in the newspaper, and cluttering up your mailbox: “No money down – no documentation, we help you buy houses, easy credit!” This type of easy money characterized the lending climate for the last 5 years, and now we’re paying the price.
Well the watchdog of advertising messages is […]

A couple of months ago the California Associations of Realtors (CAR) released their “Internet vs. Traditional Buyers Survey – 2007.” A ton of great information came out of the report, including the fact that 72% of all buyers are using the Internet to help them in the process of finding a home! There is also […]

Sure, Zillow EZ Ads are used by numerous real estate professionals, but I’m here to tell you others can take advantage of them as well — even teenagers! Anyone that wants to target a hyper-local market of homeowners — including plumbers, electricians, handymen, and teenagers mowing lawns - can use EZ Ads to direct their […]

EZ Ads have been on the market now for about 3 months and we are starting to get some great feedback as to how to best utilize the ads. In case you aren’t familiar with EZ Ads, they’re self-service ads that show up only in pre-selected ZIP codes where you pay one penny every […]

More and more real estate professionals out there are actively trying to build their local blogs into the place to get real estate information about specific neighborhoods. Just take a look at the Local Real Estate Blog directory that is part of Zillow’s Real Estate Guide — it has well over 100 local real estate […]

Six weeks into the life of EZ Ads, we’ve hit some milestones we hadn’t anticipated reaching so soon. Last week the 2,000th advertiser signed up, and this week the 3,000th EZ Ad was purchased! We thought we’d take this opportunity to tell you a bit about our advertisers thus far.
Real estate agents and brokers have […]

Since EZ Ads launched, hundreds of advertisers have purchased over a thousand individual adverts. These are just some of the first EZ Ads that caught my eye:

For tips and feedback from one of our early advertisers, check out Brian Brady’s post on the Bloodhound blog. We’d love to hear what other people think— what is […]