Advertising category archives

Over the next few weeks, you may start to see some for-sale listings that look a little different than what usually turns up in our typical search results. They’re called “featured listings,” and it’s an advertising program we’re beginning with a number of our newspaper partners and the real estate professionals who buy classified listings [...]

Last Thursday was a busy day in the world of online training for real estate professionals.
I was down at the 4RealzEd internet marketing seminar in Orange County put on by Dustin Luther and Jim Marks (Zillow was one of the sponsors). Jim mentioned a couple interesting stats worth repeating; 80% of buyers start their search [...]

This is your final reminder that Reachd will offer Adwords for Real Estate training at Zillow’s Seattle offices this Thursday. The Reachd course provides Google Adwords training for real estate professionals. And Zillow’s David Gibbons will follow up with a quick presentation of Zillow’s EZ Ads. There are only 6 5 spots left. If you’re [...]

Baseball is the usual forum in which Boston and New York wage their intense sports battles, but football — ahem, Super Bowl XLII, for crying out loud — is the rare stage for these two powerhouse cities and their sports fans to go nuts. TV executives probably didn’t anticipate this gem landing in [...]

Lehman Brothers put out a great research report today with their 2008 advertising forecast. Since Zillow is a media company, we take great interest in macro advertising trends, especially online advertising trends. Here are a few nuggets from the report:

$311 billion in US Advertising in 2008, up 4% versus 2007
$26 billion in US Online Advertising [...]

Today we’re thrilled to announce a pretty groundbreaking partnership for real estate.  We’ve partnered with 11 major newspaper companies – totaling 282 newspapers across the country – to extend offline content like classified listings and open house information to Zillow, and to share Zillow’s online data and tools with newspaper Web sites.   It’s a first-of-its [...]

As many of you probably know, Zillow makes money via advertising– we provide interesting content, and sell advertising around it. Since it’s not a new concept, success requires constant innovation. Today we’re happy to announce some innovation on our part with the launch of Zillow Home Direct Ads. This suite of tools provides large and national advertisers the opportunity [...]

It’s clear that people are shifting to online resources when looking for local information. Case in point: when Google unveiled universal search earlier this year, which combined results from multiple vertical products for any search from google, it included local results in the short list of five it initially integrated.
But local search goes beyond [...]

The New York Times has announced that it is opening up the content that previously required paid subscription to view and making it available for free. Why is the Times making this move? Because while they were making $10 million a year from paid subscriptions, Vivian L. Schiller, senior vice president and general manager of [...]

With home sales slowing and housing inventory increasing to 4.6 million homes or 9.6 months’ supply, many people are recommending that sellers and their agents think beyond the obvious to gain buyers’ attention. But perhaps you’re not quite ready to start giving away flat screen TVs or a new Harley.
Over the last few weeks I’ve [...]